Know the aspects that influence the conversion of your online store.It seems a fad: every retailer now wants to have e-commerce.
The entrepreneurs, in recent years, has sought in the virtual store platforms the salvation for their problems of loss of revenue and economic crisis.
The problem is that for those without a digital mindset, the internet seems free. If you have a physical store and think that setting up a virtual store will solve all your problems cheaper, you need to read this article.
E-commerce faces a dilemma. Despite the low performance in the world economy, e-commerce grew and still foresees an acceleration this year as well.
The entrepreneurs need to keep in mind that e-commerce requires practically the same attention as a physical store.
The advantage of e-commerce in this regard is that you can reach an infinitely larger number of people and thus scale your operation. However, the basic care of a conventional store also needs to be worked on in a virtual store.
So, there is no point in opening a virtual store, placing products, photos, descriptions, enabling means of payment and thinking that it will sell overnight.
To give you an idea, according to a survey by the American consultancy Experian Hitwise, for every 100 people browsing online stores, just over 1.65% complete the purchase. All the rest of these people either abandon the cart or browse the site analyzing it.
The shopkeeper who creates a virtual store needs to think about one of the most critical aspects for e-commerce to generate results: conversion.
Conversion does not necessarily mean sales. You can convert a user into a lead and engage them, build a relationship with them, and then sell.
Not every user who enters your online store will be ready to buy.
In the physical store, this already happens: it is the famous “I’m just going to take a look”. Sounds familiar?
So know that if you do the marketing work correctly, you can guarantee that that person will return to your store at some other time and, finally, become a customer.
In e-commerce, several factors can influence why this conversion rate (1.65%) is not so low.
What you need to improve in general is the customer experience in your store. Some aspects that directly influence and can increase your conversion are:
- Seamless User Experience
- Qualified Traffic
- Shipping Options
- Miscellaneous payment methods
- Flashy Conversion Buttons
- Fraud Protection
- Detailed product descriptions and photos
The shopping experience must be the best that it presents the least number of barriers and that it is as safe as possible.
According to the consultancy VWO E-Commerce Survey, 13% of customers abandon their shopping carts out of concern for security in payment steps. Another 12% dropped out because they found the checkout confusing.
An intuitive, quick checkout and with systems that automatically identify the customer are also essential weapons to increase conversion. And how to expect the user to complete a purchase, with each click an error appears on your screen?
Your platform must be compatible with the main browsers and operating systems available to avoid this type of problems.
Also, The average processing time is low as it creates more credibility for the store and gives more security for the user to buy.
Even if there is no ready formula for you to be successful in e-commerce, these tips can help a lot. Also, when it comes to turning your company into digital or even optimizing your virtual store.
Do not think that it will be cheap or overnight. It is an investment that needs time, patience, and a lot of data analysis to discover the flaws in your business to correct them.
Finding the right partners for this challenge can be the solution in a complex world that is e-commerce.